The Society of Television Engineers
Please plan to join us on Thursday, September 19th
 for our monthly STE Meeting and our program of;


UHD Alliance Filmmaker Mode 
The Next Level Home Theater Viewing Experience

A presentation by
Annie Chang of Universal Pictures  

RegisterPresident of rp Visual Solutions Randy Pagnan joins us to discuss the “ART of SCREENS” and the technology implications of their key performance factors. The overview will explain such performance parameters as Brightness, Resoultion, Refresh Rate, Contrast and Size seen on typical  specification sheets and how they apply to your needs and your environment.  Randy will then discuss various technologies such as front projection, rear projection, flat panels, cubes, micro-cubes and direct view LED and will showcase their application in cinema, broadcast sets, and screening rooms.

Dinner will feature Garden Salad with choice of dressings followed by a  choice of:

  • Fresh Roast Turkey with Stuffing served  with Garlic Mashed Potatoes
  • Fresh Roasted Salmon with dill butter sauce served with Garlic Mashed Potatoes
  • Pasta Primavera (penne pasta with roasted vegetable marinara)

All meals include warm rolls and butter, coffee, tea and/or iced tea and for dessert Cheese Cake.

RegisterA tremendous amount of information is generated during the creation of modern content. Metadata, which used to be simple title, actors, genre and description has exploded  into a wealth of information harvested from scriptwriting, scheduling, budgeting and numerous other sources. Capturing and utilizing this metadata can create opportunities for new revenue streams in Over The Top (OTT) and Social Media platforms.
At the March 17th meeting of the Society of Television Engineers, Steve Wong - Director of Media & Entertainment - Siemens Convergence Creators, Steve Cronan - CEO -5th Kind, Jean Michel Morot-Gaudry - CEO -HOLLYWOODLAND Movie App and Christopher Roselli - President -HOLLYWOODLAND Movie App will show what meta data information is important, how it is used in the creation of movies and how it is used by Over The Top TV (OTT) providers for pre-roll ads and pause and purchase.
A tremendous amount of information is generated during the creation of modern content. Metadata, which used to be simple title, actors, genre and description has exploded  into a wealth of information harvested from scriptwriting, scheduling, budgeting and numerous other sources. Capturing and utilizing this metadata can create opportunities for new revenue streams in Over The Top (OTT) and Social Media platforms.
At the March 17th meeting of the Society of Television Engineers, Steve Wong - Director of Media & Entertainment - Siemens Convergence Creators, Steve Cronan - CEO -5th Kind, Jean Michel Morot-Gaudry - CEO -HOLLYWOODLAND Movie App and Christopher Roselli - President -HOLLYWOODLAND Movie App will show what meta data information is important, how it is used in the creation of movies and how it is used by Over The Top TV (OTT) providers for pre-roll ads and pause and purchaseThere are a number of new standards and specifications for IP media production and it is sometimes hard to keep track of them and understand the relationship.  These are SMPTE 2110, AMWA NMOS IS-04, AMWA IS-05 and upcoming IS-06. My talk will focus on the relationship between these publications with respect to Broadcast IP workflows that does device discovery, media flow setup and transport of media between sources and destinations.  I will also cover the various network considerations such as bandwidth management in various network topologies to achieve a zero loss and low latency network transport.
Speaker Bio:
 
Annie Chang is the Vice President, Creative Technologies for Universal Pictures, responsible for developing strategies and plans for innovative next-generation workflows across film and emerging immersive media experiences. In this role, Chang works closely with the film's studio internal production groups and represents the company in various industry forums. 
 
Prior to joining Universal Pictures in 2018, Chang was the VP, Technology for Marvel Studios and held various roles during more than a decade tenure at The Walt Disney Studios.  At Disney, she shaped technology standards and strategies, helped research and implement new technologies into the feature post-production and mastering pipelines, helped the Studio transition from tapes to files and helped launch feature iTunes and 2D/3D Blu-ray.  Prior to Disney, Chang spent six years at THX Ltd. as the Senior Engineer for the Digital Mastering Program and three years in DVD authoring and compression.  She also ran master control and was an online editor for broadcast and ran a small recording studio. 
 
Chang is the AMPAS ACES Project Chair and has been a Co-Chair of the 10E Essence Technology and Chair of the Interoperable Master Format (IMF) Working Group at SMPTE. In October 2015, she became a SMPTE Fellow and received the Workflow Systems Medal Award for her research, implementation and participation in file-based technologies. In 2016, Chang became a member of the Academy of Motion Picture Arts and Sciences Members-At-Large branch. Previously, Chang was a Board Member in the Avid Customer Association and a Board Director in the UHD Alliance.  In 2018, Chang was honored with The Advanced Imaging Society's Distinguished Leadership award for forward-thinking efforts in visual technology and emerging content and as one of StudioDaily's 2018 Exceptional Women in Production and Post.
 
Chang holds a BS in Engineering Technology from Texas A&M University.

Topics of Discussion:

 A discussion of UHD Alliance Filmmaker Mode where Filmmakers, Hollywood Studios, consumer electronics companies and the UHD Alliance have collaborated to make this next-level home theater viewing experience possible. By disabling all post-processing (e.g. motion smoothing, etc.) and preserving the correct aspect ratios, colors and frame rates, Filmmaker Mode enables your TV to display the movie or television show's content precisely as it was intended by the filmmaker.



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